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roam vb [ME romen] vi (...) 2: to travel purposefully unhindered through a wide area. (Webster Dictionary)
What is the wireless Internet? Is it "the Internet made mobile", or something totally different? How is the technology evolving and its uses becoming apparent? When will the promised life-changing and business-boosting wireless services finally materialize? Cutting through the confusion, Roam explores the challenges and opportunities ahead for companies and consumers, explains products, services, technologies, markets, and discusses likely usages and business models.
Roam's timeline:
Sept. 2002: The Chinese edition of Roam is published by Citic in Beijing. (cover picture at right)
Sept. 2002: Roam's paperback edition is published by Random House. (cover picture below)
Jan. 2002: The Italian edition of Roam, titled Senza Fili, is published by Fazi Editore in Rome.
Oct. 2001: Roam is officially released by Random House Business Books [download the press release].
What the press wrote about Roam:
"Roam serves as an excellent primer for what's in store. First, the book bursts the bubble of mobile hype and then explains why wireless communication really matters and how it works."
(Ken N. Cukier, The International Herald Tribune)
"Roam, the first-rate new guide to the wireless Internet, written by former New York Times technology journalist turned wireless guru Bruno Giussani, seeks to answer the questions that CIOs wondered about but were too afraid, too busy or too confused to ask. (…) An outstanding and timely business book."
(Dominic Tonner, Information Age / United Kingdom)
"A complete and critical overview, told with dynamism and humour by an author who is able to call attention to the really significant anecdotes while making the most complex technicalities understandable to the layman.
(Luca De Biase, La Stampa / Italy)
"A remarkably even-handed account of the pitfalls and potential of the mobile universe."
(Chris Nuttall, Financial Times Marketwatch / United Kingdom)
"No other book describes so carefully and comprehensively the technological and human adventure represented by the advent of mobile communication at the end of the 20th century."
(David Haeberli, Le Temps / Switzerland)
"Bruno Giussani has his own website, giussani.com, on which he promotes his book as "the first hype-free roadmap for the wireless future". On reading it, one cannot but agree."
(Steve Pike, Leadership magazine / South Africa)
"There should be more books like this to explain technology-centered industries to those who are not deeply immersed veterans. I rate Roam as almost indispensable unless you still prefer the telegraph to a telephone."
(Ives Brant, Tornado-Insider)
"Giussani is one of the most experienced and sharp analysts of the European Internet scene."
(Niko Waesche, Financial Times Deutschland / Germany)
"Bruno has researched and analyzed the wireless space for years and has some fascinating insight and intriguing views on how we should plan our strategies moving forward."
(Byron Crowell, IT Solutions Journal / USA)
"Giussani exposes the mysteries of mobile telephony."
(Les Echos / France)
"Roam has set the benchmark."
(Fred David, Cash / Switzerland)
"The crisp journalistic style adopted by Giussani makes for an engaging and informative read. Rich in quotes from major players and well researched, the book provides a comprehensive picture of the up and coming "wireless world"."
(Ashley Benigno, Telepolis / Germany)
"A book about the business of technology, but smooth and fascinating like a novel."
(Davide Gai, La Regione / Switzerland)
The publisher's websites:
Random House Business Books, London
Fazi Editore, Rome
Citic Publishing, Beijing
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Roam. Making Sense of the Wireless Internet