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copyright 2001
bruno giussani
all rights reserved

www.giussani.com/roam

Roam. Making Sense of the Wireless Internet

Contents

Acknowledgements And Note On Sources And Technology

Foreword to the Paperback Edition

Introduction

Note on Terminology and Currencies

PART I - THE WIRELESS INTERNET'S FOUR BIRTHS

Chapter 1. Third-Generation Gap

1.1 The British Windfall
1.2 The Big Public Policy Blunder
1.3 Second-And-A-Half Generation
1.4 UMTS: Stationary Mobility
1.5 Alternative Approaches
1.6 WLAN: "Radio Locally, Fiber Globally"
1.7 The Next Blue Thing
1.8 Smart Antennae
1.9 Beyond 3G: Fourth Generation
Issue: The "Davos Companion"
Issue: Who Owns The Radio Spectrum?
Issue: Superlocal Services

Roam Cover Picture
Chapter 2. Wait And Pay (WAP)

2.1 Microbrowsing The Internet
2.2 The Politics Of WAP
Issue: WAP Revenues

Chapter 3. i-mode: Lessons From Japan

3.1 How It Started
3.2 "i-mode Is Just i-mode"
3.3 The Business Model
3.4 Mobilizing The Playstation (And Going Abroad)

Chapter 4. Short Messaging Society

4.1 4-4-3-3-5-5-5-5-5-5-6-6-6
4.2 Not Only Ringtones
4.3 It's The Communication, Stupid
Issue: Thumb Culture

PART II - THE 'M' FACTOR: M-CONTENT, M-BUSINESS

Chapter 5. The Wireless Consumer

5.1 How Big, How Many?
5.2 Location And Timeliness
5.3 Entertainment And Killing Time
5.4 Convenience
5.5 Communication
Issue: The Starbucks Coupon Urban Legend
Issue: A Finnish 3G Mock-Up

Chapter 6. Mobilizing The Corporation

6.1 Supply Chain And Logistics
6.2 Empowering The Workforce
6.3 Monitoring
6.4 Marketing And Sales

Chapter 7. The New Players

7.1 Mobile And Multi-Access Portals
7.2 Voice Portals
7.3 Wireless Application Service Providers
7.4 Mobile Virtual Network Operators

PART III - THE DEVICES

Chapter 8. The Intimate Utility

8.1 Phone Versus Computer
8.2 All-In-One Versus Dedicated
8.3 Project Oxygen

Chapter 9. Coupling Paper With PCs

9.1 Anoto: Check This Box To Send EMail

Chapter 10. Four-Wheel Wireless

PART IV - THE USER'S NEW ISSUES

Chapter 11. Securing Wireless

11.1 Got Your (Public) Key?

Chapter 12. Mobile Phones, Brain Cancer And A Palmtree

Conclusion

Postscript: Everyone Is Wrong

Glossary Of The Wireless Internet
Index of Tables And Figures
Index